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CASE STUDY


Learn how Cerebron Technolabz assessed Beacon Energy Storage Systems in Kerala and its rivals based on geographic coverage and keyword density.

OVERVIEW

Beacon Energy Storage Systems is an energy storage and power electronics company with an aim to offer cost-effective renewable energy solutions and products to every family in India. Beacon has developed into an industry leader in the production of lithium batteries and power electronics goods. Beacon relies on cutting-edge technology to keep ahead of the curve in developing superior IOT enabled and AI driven storage solutions and power backup systems.

OBJECTIVE

Being one of the leading energy storage and power electronics company in Kerala, Beacon was in need to promote its products to more people. Thus we helped them with website audit reports, competitor analysis, on-page and off-page optimization, which promoted their business to next level with more targeted audience.

TARGETED COUNTRY:

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INDIA

Beacon Energy Storage Systems

SL No. KEYWORDS CURRENT RANKING 2023
1 Lithium battery for hybrid inverters in Kerala 1st page
2 Lithium battery for solar offgrid in Kerala 1
3 Lithium solar inverter in Kerala 1
4 Lithium home inverter in Kerala 1
5 Lithium battery packs in Kerala 1
6 Lithium home UPS in Kerala 1
7 Solar MPPT inverter in Kerala 1
8 Line interactive UPS in Kerala 1
9 Online UPS in Kerala 1
10 Offline UPS in Kerala 1

www.beaconpowersys.com

SEARCH ENGINE OPTIMIZATION TOOLS



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Lighthouse

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Adobe Analytics

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MOZ



APPROACH

When Beacon first contacted us in 2019, the first thing we did was analyze their website and determine how we might be able to assist them with lead generation. We thoroughly analysed their website in this stage to assess its search visibility and to offer them a better idea of why it wasn't driving the traffic and resulting revenue they were hoping for. Using Moz to conduct our audit, we discovered that their site was not fully optimised for their advantage and had faulty links, broken links, and crawl issues.

As always, choosing the appropriate keywords is crucial to a successful SEO campaign, therefore we moved on to doing keyword research. In order to do this, we used Google Keyword Planner to create a competitive balance between prime keywords and secondary keywords. Then, we tracked hundreds of goals simultaneously using Adobe Analytics, which offers organisations the ability to save client lifetime data.

After identifying the ideal set of target keywords for our customer, we moved on to the stages of content creation. We took this action in order to make sure that their material met searchers' expectations. Thus, it assisted us in boosting the amount of time readers spent on the client's website.

During this project, we used Lighthouse, a resource that aims to provide web developers with relevant and actionable advice. Lighthouse generated a report about how well each page performed based on the URLs we provided. As a result, we analyzed the issue using the failing audits as indicators of where the page needed to be improved.

RESULTS

The keywords have continually remained on Google's first SERP, or search engine results page, indicating that Beacon is currently a healthy site. Beacon moved up from these poor position results to a first page ranking on Google after working with Cerebron Technolabz. We continue to track and analyse their rankings in order to ensure that they not only maintain good places but also that these rankings can translate to sales for a successful SEO campaign, especially now that more traffic is coming from organic searches.

As a digital marketing agency, we are focused on helping companies improve their online presence in search engines and social media, in order to boost their brand awareness. The result will be that they will be able to acquire new customers online and build their brand name.

80%


There has been a great deal of growth in the organic search area.

127%


Users have increased significantly in number as a result of our SEO campaigns.

70%


Conversions tracked across all interactions

What makes us different from other SEO companies?

Our SEO experts work with you to rewrite the website's present content so that it is as relevant to the goal keywords as possible and is SEO-friendly. To keep them on top of the work and demonstrate the value of our services, an SEO analyst sends clients a monthly or weekly SEO audit report. Our professionals will carry out on-site SEO optimization for your website in order to help you rank on the first page of Google for particular keywords and to develop high-quality inbound connections to your website. Our team finds you highly searched terms with potential for search traffic, ensuring that you produce content that is in line with search intent. We provide affordable SEO packages, regardless of whether you need an International SEO, a local SEO, an e-commerce SEO, etc.

If you’re interested in learning more about what Cerebron Technolabz can do for you, head on over to our website and check out our SEO services!

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CALL US

Office : 0484 210 1975

Tel      : 0484 231 1975

Mob    : 0944 772 1975

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WRITE US

Sales      : sales@clabz.com

Support : support@clabz.com

Careers  : careers@clabz.com

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LOCATE US

63/2706, Karithala Road Manorama Junction, Cochin-682016,
Kerala, India