The Google certification is a ‘professional accreditation’ that Google provides based on proficiency and mastery. Google Certifications empower us with relevant insights into ways to leverage the immense potential thrown down by online platforms for marketing services digitally. Aspirants are educated about ways to optimize digital marketing for laser targeting qualified prospects by analyzing and classifying behavioural patterns in organic search. It also equips us with contemporary and cutting-edge techniques designed to rapidly adapt to the changing landscape of the digital platform.