Case Study — Healthcare SEO & GEO

From page three to position one: ranking a Dubai fibroid clinic where patients are actually searching

Dr. Alphy S. Puthiyidom treats women from across the Gulf, Africa and South Asia who travel to Dubai for fibroid care. Her site needed to be found by all of them — on the exact terms a worried patient types at 2am.

Client: Dr. Alphy S. Puthiyidom
fibroidspecialistuae.com
Industry: Gynecological & laparoscopic surgery, Dubai
Services delivered: Technical SEO, content strategy, on-page & schema optimization
Primary goal: Rank for high-intent "fibroid specialist" search terms and convert international patients

The challenge

Fibroid treatment is a searched-then-booked decision — patients research for weeks before ever calling a clinic, often from another country. Before this engagement, fibroidspecialistuae.com had clinical credibility offline but almost no visibility for the commercial searches that precede a consultation: "best fibroid center in Dubai," "best fibroid surgeon in Dubai," "best fibroid center in UAE." Being absent from page one on those terms meant losing patients to competitors at the exact moment of decision.

Fibroid specialist UAE - healthcare SEO case study

The strategy: authority first, rankings follow

Rather than optimizing the money pages in isolation, we built topical authority around the patient's full journey — symptoms, treatment options, recovery, fertility — and let that authority carry the commercial pages to the top.

01 / Foundation

Clinical E-E-A-T & technical health

Author schema and credentials tied directly to Dr. Puthiyidom on every article, HTTPS and Core Web Vitals cleanup, and MedicalBusiness structured data so search engines could confidently identify who was answering the question.

02 / Content cluster

Answer the whole patient journey

We built out long-form, question-led content — recovery after myomectomy, hysterectomy comparisons, fertility after fibroid removal — targeting the searches patients actually run before they're ready to search for a clinic by name.

03 / Conversion pages

Interlink authority into the money pages

Every cluster article links back to the "best fibroid center/surgeon" pages with contextual, patient-relevant anchor text — passing the topical trust those articles earned directly into the pages that drive consultations.

The results

Current Google rankings for the clinic's three core commercial search terms:

Search term	Current position
best fibroid center in UAE	#1
best fibroid center in Dubai	#2
best fibroid surgeon in Dubai	#4

Weekly search impressions, last 3 months

Google Search Console · Web search

Impressions peaked at 180/day (Aug 13) during the content push and have settled into a steady baseline roughly 30–40% above the pre-engagement run rate — the expected pattern as new content matures and rankings stabilize past the initial spike.

#1 "best fibroid center in UAE"

3,435 impressions on the lead fertility-journey article

82% of search traffic on mobile

5 countries beyond the UAE in the top-search markets (US, Nigeria, India, UK, South Africa)